CULLMAN, Ala. – Rock the South has been making waves not only for its music lineup, but also for its impact on the local community and economy. Cullman City Councilman Clint Hollingsworth said the festival has significant financial benefits for Cullman County.
“Rock the South will be writing a check for $1.2 million to the State for the ticket sales and beverage sales tax. The County will also receive a portion of this revenue,” he said, explaining that these direct financial contributions from ticket sales alone demonstrate the festival’s immense economic potential.
The councilman acknowledged that hosting such events comes with challenges, but he emphasized the long-term benefits for the community.
“I think that’s the thing that if people see the big picture here that with that sales tax revenue coming in, we rely heavily on that to be able to pay our roads and all the infrastructure things that we all need and want done in our communities,” he said. “That money has to come from somewhere. Whether it’s lodging tax, whether it’s sales tax, all these things all matter when it comes to running the city and the operational standpoint of paying for things.”
He continued, “That’s why these events that we host, whatever scale they are, whether it’s Oktoberfest, Strawberry Festival, Rock the South, whatever that is, it’s important for it to go well. It’s to be safe, family friendly and something that people feel comfortable coming here and spending their money and then stay(ing) a night or two, which is even better. So it’s just that cycle of how things work, and the local citizens will benefit. And yes, I know they’re inconvenient for a few days, but I think the tradeoff is worth it.”
According to Hollingsworth, Rock the South brings in a substantial influx of tourists, boosting local businesses, including hotels, restaurants and gas stations.
“I think they spent up over $200,000 in hotels and rooms for their staff and for a lot of the artists and talent that’s here,” Hollingsworth stated. “There are so many facets for this. It’s probably hard to put an exact number on it, but there is definitely a positive impact for the economy, for sure.”
Cullman Economic Development Agency Director Dale Greer agreed that Rock the South has had a positive impact on the local economy. “Overall, I just think it’s pretty remarkable,” he said. “We’re already excited about next year. I think we just make it bigger and better for us as far as a tourist attraction. It’s an unbelievable economic impact.”
Greer said attendance was over 100,000 for the three-day festival. “These people come to shop at our local stores and eat at our local restaurants,” he said.
