Vintage West owner pairs with HGTV’s Chip and Joanna Gaines

Teresa Daniel

HGTV stars Chip and Joanna Gaines on either side of Vintage West owner, Teresa Daniel, who has incorporated the couple’s line, Magnolia Home, into her already fabulous lines of home decor and accessories.

CULLMAN – In 2012, when Teresa Daniel first had the inspiration to open a home store in Cullman, she had no idea that Vintage West would go on to be affiliated with two of the biggest stars of cable television’s HGTV, Chip and Joanna Gaines.

After meeting with the couple in High Point, North Carolina, Daniel’s wheels started spinning. Before long an agreement was reached, and now the Magnolia Home line, made famous by the couple’s HGTV series, “Fixer Upper,” is available in Cullman.

“The Magnolia Home furniture line by Joanna Gaines is a natural fit at Vintage West,” said Mary Susan Slaughter, representative for Magnolia Home by Joanna Gaines. “Joanna wants every space she designs to be livable, comfortable and practical, for each piece to tell a story. Teresa and her team accomplish this task every day with their clients. We are thankful to be part of the Vintage West family.”

The Magnolia Home line features furniture, rugs, pillows, throws, accessories and paint.

“It has been well received here,” Daniel remarked. “All of this is a unique concept to the industry in that it features different styles that will be sure to please anyone's taste in home décor,” she explained. “Everyone stops in to see what Joanna has created. She is coming out with some fabulous new pieces in the spring, many of which will be featured on ‘Fixer Upper’ in season four.”

Originally, Daniel found her unique niche in Cullman’s retail marketing family when she brought the world-famous, Oxford, England-based Annie Sloan Chalk Paint to town. Daniel was determined to share her find with the community. She began by offering classes in the Annie Sloan technique, reviving vintage furniture with paint. These classes continue to be much in-demand, and are available several times each year.

“Vintage West was founded to sell chalk paint and has since expanded to supply the needs of our customers in the home goods, interior design industry, window treatment, fashion and jewelry categories,” she said. “We have recently added a design team that will be able to help customers in every area of work needed in their home and landscaping," she continued.

“We take a lot of pride in exceeding the expectations of our customers through personalized customer service, educational classes and top-quality products.”

With those criteria always uppermost in mind, Daniel has researched and tested the leading name brands in home accessories, gift lines and high-end linens.

With the addition of Magnolia Home, Vintage West has become one of the destination spots in Cullman for shoppers who want a distinctive look for their homes. They can certainly find it there. Not willing to settle for just “pretty,” Joanna Gaines designed each piece in her line to integrate aesthetics with practicality and comfort. 

Two of Joanna’s favorite elements in which to showcase her unique perspectives in designing livable rooms are antique and vintage furniture. Her goal and her passion are to design pieces that will fit into almost any décor. According to Gaines, her idea is to create inspiring pieces that families can afford.

The association has been a good one for Vintage West, offering shoppers high-end items that can’t be found at discount stores. Many of the furnishings are original designs; the vignettes set up around the store are an outpouring of Daniel’s creative genius.

From lacy bed linens to fine china and one-of-a-kind heirloom furniture, some of it painted in today’s trending colors, the collection at Vintage West welcomes customers to a world of home décor that harkens to a day when quality was a given, when things were made to last with integrity and function built in.

The store recently changed locations, from its former 2,000-square-foot location in the Warehouse District, to an 8,000-square-foot showroom at 216 Second Ave. SW, facing U.S. Highway 31/ Second Avenue in Cullman.

It is no surprise that the store has done so well. When you walk in, you are immediately aware that you are not in a discount store or a chain department store. There are lovely things there that remind people of their grandmothers’ houses, lacy doilies and tea towels, fabric with a feel that they remember from their own childhoods, soft and comforting, and a plethora of other accessories that turn a house from ho-hum to haute couture with the addition of a few select items as focal points.

Cullman has always had shops of distinction, now, with Vintage West, it has another reason for shoppers to spend time here.

Even if you aren’t shopping for furniture, there are many last-minute Christmas gift ideas at Vintage West, including frames, table linens and items that collectors will be sure to appreciate.


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