New baby and children’s boutique Willow Dean + Co. open in Cullman

(Sara Gladney for The Cullman Tribune)

CULLMAN, Ala. – Mother and daughter team Kristie Moss and Lauren Easterwood recently opened Willow Dean + Co., a new baby and children’s boutique in Cullman. The inspiration for the shop came from Lauren who has a 2-year-old son who she loves to dress up. “I have a 2-year-old and I loved putting all kinds of different brands on him when he was little, and my mom has always wanted to open a boutique, so when I mentioned a baby boutique, she was like ‘let’s do it.’”

They started out selling clothes online, but some of the brands they wanted to purchase would not sell to customers who did not own a storefront, so they decided to go ahead and open their own brick-and-mortar store. The boutique has high quality clothes for newborns up to 4 years old. The sleepers for babies are made of super soft bamboo. Most of the clothing materials are made from cotton for babies’ sensitive skin.

Lauren worked as a cosmetologist for two years before becoming a stay-at-home mom in early 2020 right at the beginning of Covid. After spending her time mostly at home with her newborn, she came up with the idea of creating a boutique for parents to have fun with their kids by dressing them up even when they could not get out much.

Willow Dean + Co. is located at 1704 Cherokee Ave SW. To shop online, visit:

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