June 6, 2025, Cullman, ALABAMA – Today, 360 Hoops announced they have officially partnered with the Cullman Basketball Complex and Supreme Courts in Cullman and Guntersville, Alabama, where they have rolled out 360 Hoops’ groundbreaking, patented sport to the state of Alabama.
On Sunday, June 1st, the Co-Founders of 360 Hoops were joined by Mike Brey, NBA Assistant Coach of the Atlanta Hawks and the University of Notre Dame’s winningest Head Coach for the debut of their unique three-in-one hoop design and circular gameplay at Cullman Basketball Complex.
The evening kicked off with a ribbon-cutting ceremony led by 360 Hoops and Cullman’s leadership team, followed by a dynamic live demo led by Coach Shane Brey, the Inventor and Co-Founder of 360 Hoops, for a crowd of curious, excited players of all ages and genders before they stepped out onto the circular courts.
From toddlers to competitive adult players participating in the on-court action including both male and female players, every player had the opportunity to experience the energy of 360 Hoops. Stepping on the courts to experience the fast-paced excitement of the unique, yet familiar three-in-one hoop and circular style of play, a dozen 360 Hoops were simultaneously utilized in a single gym. Units were set up across three full-court basketball courts and demonstrated the equipment’s space efficiency and versatility.
“We had an amazing day introducing 360 Hoops in Cullman, Alabama. Huge thanks to Branch Whitlock, owner of the Cullman Basketball Complex, and his outstanding staff for the warm welcome and support,” said Shane Brey of 360 Hoops. “From three-year-olds to post-college players, everyone got involved and had a blast. “Just like in the other great venues we’ve visited across the country, 360 Hoops is helping players of all ages and skill levels feel more included in the game. With our unique three-basket design and circular gameplay, everyone is active on every possession – making plays, creating space, and even dunking like the pros.”
Designed for all ages and skill levels, 360 Hoops were set up at various heights from 4.5’ to 9’ encouraging players to dunk, play, and have fun. Throughout the night, dozens of exhibition games took place showcasing 360 Hoops in action with excited parents watching their children enjoy a brand new sport they’d never seen before. With co-ed games in action as well, 360 Hoops further highlighted their inclusive capabilities with every player able to actively participate and enjoy the game side-by-side.
“I was thrilled to be down in Alabama with my brother Shane and the 360 Hoops team – it is such a cool and innovative new twist on the game of basketball,” commented NBA Coach Mike Brey.
The introduction of 360 Hoops to the Cullman community took place ahead of four 360 Hoops tournaments that will be coming to Alabama this year.
August 2 – Cullman Basketball Complex | Cullman, AL
September 28 – Supreme Courts | Guntersville, AL
October 4+5 – Cullman Basketball Complex | Cullman, AL
November 8+9 – Cullman Basketball Complex | Cullman, AL
360 Hoops will bring unparalleled fun and energy to recreational participants eight years old to the adults 40+ divisions. Beyond Alabama, 360 Hoops has plans to expand nationally, launching in select markets across the country throughout 2025 and beyond.
Building a proprietary new sport from the ground up, 360 Hoops is reimagining traditional basketball with their patented three-in-one hoop and circular gameplay. At their core is a three-in-one basket design that is centered around a 30’ circular court. Offering adjustable heights from as low as 4.5 feet up to 10 feet, 360 Hoops allows players to score on any of the three baskets while creating 360-degrees of exciting action. Designed for all ages and skill levels, their innovative system maximizes court space and creates a fast-paced, engaging experience. Offering more hoops, more action, and more fun, their 3x3x3 “King of the Court” game format rewards creativity, is competitive yet welcoming, and creates a one-of-a-kind experience for all players. Just like pickleball offers a more accessible alternative to tennis, 360 Hoops provides a fast-paced, yet approachable, option to enjoy basketball.
With a mission to deliver the most fun way to fall in love with sports, 360 Hoops is driven by innovation and a bold vision to make 360 Hoops a staple in youth and recreational sports. 360 Hoops aims to impact every elementary and middle school in the U.S. by bringing their portable 360 Hoops experience to each gymnasium for physical education curriculums, after school programs, and an impactful fundraising platform.
For more information on 360 Hoops, visit play360hoops.com.
About 360 Hoops
360 Hoops is a sports innovation company reimagining basketball with its patented three-in-one hoop and circular gameplay, allowing players to score on any of three baskets. While preserving the essence and global appeal of basketball, 360 Hoops enhances engagement, maximizes space-efficiency, and gets more players moving and having fun. Played on a circular court with nonstop action, the game is designed for all ages and skill levels. By changing the shape of the game, 360 Hoops creates a fast-paced, dynamic experience while solving the common challenge of too many players, not enough hoops. With a mission to deliver the most fun way to fall in love with sports, 360 Hoops inspires movement and makes the game more accessible – offering an exciting and innovative way to play, develop, and compete. Learn more at play360hoops.com.
