CULLMAN, Ala. – Victim Services of Cullman held its fifth annual Masquerade Ball Thursday evening, Sept. 25, at Stone Bridge Farms. Not only did the local nonprofit welcome its biggest crowd to date and raise more money than in previous years, it also announced its new name: The Willow Path.
Executive Director Jessica Atchley announced the name change and re-brand of the organization — effective Friday, Sept. 26.
“The night was a tremendous success,” Atchley said. “The energy in the room was powerful — we could feel the community’s love, support and excitement not only for our mission, but also for our future as The Willow Path. From the auctions to the rebrand reveal, it all came together beautifully.”
With around 300 attendees and thousands raised, she said, this was a record-breaking event.
“We’re still finalizing totals, but the night brought in an estimated $50,000 between sponsorships, ticket sales, auction items and Lucky Draw,” Atchley said. “This was a record-breaking year for us in both attendance and dollars raised.”
She also explained the significance of the willow tree in the nonprofit’s rebranding.
“The willow tree has long symbolized resilience, renewal and growth,” Atchley said.
“Even in the strongest storms, willow branches bend without breaking, much like the survivors we serve who face unthinkable challenges yet continue to rise. ‘The Willow Path’ reflects both a place of safety and a journey forward — rooted in strength, guided by hope and always moving toward healing.”
She expressed gratitude to everyone who attended, donated, sponsored and volunteered for the Masquerade Ball.
“None of this would be possible without our community standing with survivors,” Atchley said. “Last night wasn’t just a celebration — it was a declaration that Cullman cares, and together we’re building a safer, brighter future.”
During the ball, Atchley also announced the launch of three new intervention and prevention programs, with the most notable being Fluffy Finds a Safe Space, a groundbreaking initiative designed for second-grade classrooms across Cullman County.
From the website: “The Willow Path provides emergency shelter, counseling, legal advocacy, and personalized support for survivors of domestic violence in Cullman County. Whether you’re reaching out for the first time or rebuilding after crisis, we walk with you toward safety, strength, and new beginnings.”
Get more information at www.thewillowpath.org.
